White House Bans 'AI' Label in Official Documents, Mandates 'Super Intelligence' Instead
Key takeaways
- Trump executive order replaces 'AI' with 'Super Intelligence' across all federal government communications
- Administration claims rebranding reflects technology's power and dismisses 'artificial' as misleading
- Move may complicate international AI policy coordination with allies using standard terminology
The Trump administration issued an executive order Tuesday eliminating the phrase "artificial intelligence" from federal policy websites, documents, and press releases. All future government references must use "Super Intelligence" instead. Trump announced the change at an event launching America.gov, arguing the word "super" conveys power and sophistication while "artificial" undersells the technology's true nature. He stated the rebranding was discussed with Chinese President Xi Jinping during a recent White House visit, claiming Xi "loves it." The order signals the administration's intent to reshape how the federal government communicates about AI development and policy. It remains unclear how broadly agencies will interpret the mandate or whether it affects regulatory frameworks beyond terminology.
The bigger picture
Rebranding AI as "Super Intelligence" reflects broader political messaging around technology leadership rather than substantive policy shifts. The move echoes Trump's tendency to rename initiatives for rhetorical impact, but it sidesteps technical accuracy in governance. Competitors like China and the EU continue using standard AI terminology in their regulatory frameworks, potentially creating friction in international AI discussions and treaty negotiations.
We're covering this because terminology in policy documents matters more than it first appears—it shapes how agencies interpret mandates, how treaties are negotiated, and ultimately how the US coordinates with allies on AI safety. It's worth watching whether this sticks or becomes symbolic.
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